Archive for March 29, 2012

Social Networking Takes Center Stage at P&G – BusinessWeek (blog)

Social Networking Takes Center Stage at P&GBusinessWeek (blog)By Lauren Coleman-Lochner on March 29, 2012 Sales of Procter & Gamble’s (PG) Pepto-Bismol had been flat or declining for several years when in 2010, P&G marketers noticed that social media chatter about the pink indigestion reliever was occurring on … Hat Tip To: social media – Google […]

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Social media activism erodes food industry conventions – San Jose Mercury News

Supermarket News (blog) Social media activism erodes food industry conventionsSan Jose Mercury News“Something is seriously out of kilter in our communications environment when safe food products and proven technologies can be torpedoed by sensationalist, misleading, yet entertaining social media campaigns,” said David B. Schmidt, president and CEO …Following the Pink Slime Trail on Social Mediabrandchannel.comSocial […]

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Your Life Is Social, Why Isn’t Your Company? – Huffington Post

Fast Company Your Life Is Social, Why Isn’t Your Company?Huffington PostDo you remember when social media really arrived about half a decade ago? It was feared by enterprises. Managers banned Facebook access at work to prevent the scourge of employees wasting the day away on Farmville in much the same way we had to promise […]

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Summary Box: Facebook’s Zuckerberg, Japanese leader discuss social media’s … – Washington Post

AFP Summary Box: Facebook’s Zuckerberg, Japanese leader discuss social media’s …Washington PostHELP OUT: Facebook CEO Mark Zuckerberg told Japanese told Prime Minister Yoshihiko Noda that Japan’s massive tsunami inspired him to seek more ways for his social network to help people hit by natural disasters, by helping people keep in touch and …Facebook’s Zuckerberg meets […]

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A social media trend we don’t ‘like’ – Sacramento Bee

A social media trend we don’t ‘like’Sacramento BeeBut employers cross a bright, hard line when they demand, as some do, that job applicants divulge their passwords to Facebook and other social media sites, or have them log on so the interviewer can scrutinize their likes and dislikes, … and more  Via: social media – Google […]

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Social Capital: The Creative Group Survey: Many Companies Plan to Spend More … – MarketWatch (press release)

Social Capital: The Creative Group Survey: Many Companies Plan to Spend More …MarketWatch (press release)Advertising and marketing executives were asked, “Do you anticipate that companies will increase or decrease their advertising/marketing investment in the following social media sites in 2012?” Their responses*: *Responses may not total 100 percent due … and more  Original: social media […]

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PV schools learn to live with social media – San Jose Mercury News

PV schools learn to live with social mediaSan Jose Mercury NewsThe Pajaro Valley Unified School District Board of Trustees was given an update on social media issues during its meeting Wednesday. Superintendent Dorma Baker said the idea was to start a conversation on social media policies, “a baby step” to give … and more  By: […]

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Social Media Has Fed the Fever – New York Times

Social Media Has Fed the FeverNew York TimesNow, through the wonders of social media, you can discuss the downfalls of Edward and Bella’s relationship or the brilliant plot arc of “Harry Potter” — regardless of where you live. This online world holds special value to teenagers, because they … Hat Tip To: social media – […]

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